Setting the Stakes
A company’s responsibility goes beyond marketing language because it represents a fundamental moral duty. The time for genuine accountability has arrives as the EU’s CSRD policy comes into effect amid increasing global scrutiny. As more Gen Z and millennial consumers demand transparency, performative responsibility is being exposed for what it is: a distraction from real change.
Introducing Real Responsibility, Not Just Reports, and Our Plan!
The Real Responsibility, Not Just Reports campaign works to connect corporate promises with real corporate behavior. I will use Instagram reels together with transparency scorecards and LinkedIn infographics to spotlight workers’ experiences while presenting ethical audit data and advocating for cross-industry structural changes. The campaign will feature worker interviews along with before-and-after comparisons of factory conditions and campaign infographics as visuals. Every video post will combine music with narrative voice-overs to create an emotional foundation for its message.